Selling add-ons

Anna Konieczna
Contributor
September 11, 2023

Hello,

Is it possible to buy add-ons to JIRA Server beyond Atlassian Marketplace?

Is it possible to sell my own add-ons to JIRA beyond Atlassian Marketplace?

Are there any sanctions from Atlassian?

 

4 answers

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Mulki Shalki
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January 16, 2025

Hi, I have a very similar and related question related to this query as it is relevant to selling. But I'm selling products related to tornado vapes on an ecommerce platform. My Question is how i can leverage this platform to increase the sales in the Germany?

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Nic Brough -Adaptavist-
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September 11, 2023

Laura and Jack have already given you most of what you need, but I wanted to add:

  • You can't sell Cloud apps outside the Marketplace - apps can only be installed on Cloud via there!
  • Atlassian doesn't have a problem with people who sell apps outside the Marketplace.  The only "sanction" I've seen is that it will usually block you from becoming a partner of any type (Solution, Marketplace, Platform, etc.), until you move them to the Marketplace.
  • You're fine if your application is not something that "plugs into" an Atlassian system.  If for example, I wrote "Mr Flibble's diary extension for Jira", then if it were a .jar or .obr file that you used the UPM to install into Jira, then that's a plugin.  If it's an application that runs as a separate service and talks to Jira over its REST API, then it's not a plugin, so it's all good to sell separately.
  • Technically, Atlassian does not support anything that has any 3rd party apps installed.  The worst case is that their support team can tell you "We can't help until you remove all the 3rd party apps", but I've never heard of them having to go that far.  (And of course in 6 months, that changes for Server to "nope because Server is not supported")

The cynic (meaning "realist") within me is actually expecting a lot of after-life work to go to partners next February, with declining numbers of Server -> Cloud migrations as most people want to move before the deadline, I suspect a lot of partners will pick up "We're staying on Server for a while longer, unsupported by Atlassian, can we ask you for help?".  Many partners will say "yes"!

Lynn Bluhm
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March 7, 2025

What a co incidence. I was about to say the same. 

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Jack Brickey
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September 11, 2023

It would be interesting if these apps would pop up on other storefronts. 

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Jack Brickey
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September 11, 2023

Given Jira is based off open source and has published APIs I'm sure it is possible to apply addon or create and sell. However the issue is going to be the unavailability of a marketplace to market/sell I would guess. The other big issue is support. I would have to assume that admins are going to be quite reluctant to add apps in an unsupported environment.

disclaimer - this is all just my opinion not based on documented facts.

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