Webinar Recap-AI-Powered Release Pages-How to Keep Users Informed Automatically

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Did you miss our June 25th, 2025 webinar on AI-Powered Release Notes & Pages: How to Keep Users Informed Automatically? Then, it's possible that you're still using inaccurate and outdated methods to create release notes.

 Well, it’s time to upgrade if you're still sending static updates and manually formatting Jira content.

In this article, we will provide you with highlights from the webinar on how the Automated Release Notes and Reports app for Jira can further enhance your release communication. Learn how to provide personalised and real-time updates that engage stakeholders while avoiding repetitive manual work.

Our webinar host, Shruti Darekar, Product Manager, showed how AI uses smart templates and instant Jira syncing to simplify release pages.

Watch the Webinar now: https://www.youtube.com/watch?v=Jzt5FoArasw

Key Highlights of the Webinar

1. Why AI Release Pages Beat Traditional Notes (Clearly)

Traditional release notes can be slow to create, easy to make mistakes with, and difficult to track in terms of engagement. AI-powered release notes can make a significant difference by automating and streamlining the entire process.

• Manual vs. Automated: Traditional notes are always created from scratch. JQL from Jira is used by AI to generate updates automatically.
• Error-prone vs. Accurate: Manual processes run the risk of missing or outdated information. AI ensures consistent content in real time.
• Time-consuming vs. Efficient: Manual updates are time-consuming. AI saves hours with automation.
• No engagement insights vs. Full visibility: Traditional pages do not provide a way to track reader activity. AI-powered pages work with Google Analytics to provide real-time engagement data.
• Static vs. Engaging: Manual notes are often visually unappealing. AI allows you to create interactive and audience-friendly release pages.

      2. Smart, Automated, Always-on Product Communication

Automated release pages make it easier to retrieve Jira issues and provide stakeholder-specific, customised updates with measurable impact. It works as follows:

• Pulls Jira Issues Automatically: The system retrieves Jira issues in real time using pre-set rules and triggers, ensuring you never miss an update or ticket.
  
  
• Uses AI to Summarise Tickets in Human-Friendly Language: AI turns technical Jira content into clear and concise summaries directed to specific stakeholders such as customers, executives, and internal teams.
  
  
• Applies Styled Templates to Match Your Tone and Brand: Choose from ready-made templates that can be easily customised to reflect your company's tone, style, and branding with no design work required.
  
  
• Measures Engagement with Google Analytics: Monitor how users interact with your release pages in real time, gaining insights from metrics such as page views, time spent, and geographic location.

      3. Deep Dive: What makes these pages truly AI-powered

Here's a brief overview of how the automated release pages use AI, smart templates, and real-time analytics to simplify and enhance your communication process:

• AI Summary with Context (Not Just Issue Title): AI creates insightful and context-rich summaries from Jira tickets that go beyond simply listing issue titles. It will make your release notes more informative and appealing to stakeholders.
  
  
• Smart Templating: Use professionally created templates that can be customised to match your brand's tone, style, and voice with no additional design effort.
  
  
• Feedback and User Interaction: Discover real-time insight into how users interact with your release pages, allowing you to customise your content for greater clarity and impact.
  
  
• Easy Syncing: Made an error or missed something? Re-sync your release content with updated Jira data in real time for accurate and up-to-date communication.
  
  
• Google Analytics Tracking for Reader Behaviour: Understand reader behavior with Google Analytics. Track page views, engagement duration, geography, and other metrics to continuously improve your release strategy.

 4. Success Story slide - AI Release pages in the wild

Many customers are using release page links in innovative ways to increase communication and engagement. A common strategy is to include a link to the release page in email signatures. This allows every customer email to cover the most recent product updates, even if the recipient missed the original announcement.

Customer success teams see this as a valuable use case. They can keep up with recent bug fixes and features by bookmarking internal release pages. This allows them to share relevant updates with customers instantly, react more quickly, and make better decisions.

 5. Quickfire AI tips for smarter releases and upcoming feature updates

Here are some quick AI pointers and future developments to be excited about:

• Prompt variation for better summaries: Beyond the default prompt, customise content based on stakeholder type and tone to create sharper, more relevant summaries.
  
  
• Ways to personalise messaging using variables (Coming Soon): You'll be able to add multiple input fields, such as story approvers or user roles, to make AI output more contextual.
  
  
• AI tone customisation for internal and external users: Leveraging AI's flexibility, you can modify the tone and language for internal and external users.
  
  
• Subscriber Management for release pages: You'll soon be able to export and import subscribers between release pages for a smoother transition and increased reach.
  
  

Conclusion

AI can help you boost your release communication. Automated release pages keeps you on track to deliver the right message to the right people every time. The features include real-time Jira syncing, personalised summaries, and detailed engagement insights. Implement  your smart, quick, and impactful product updates that evolve naturally and remove the tiresome repetitive tasks.

Do you want to increase stakeholder engagement and optimise your release workflow?

Start using the Automated Release Notes & Reports app for Jira to make every release a source of clarity, connection, and value.

Watch the Webinar now: https://www.youtube.com/watch?v=Jzt5FoArasw