I have several questions about meaning of the number
active_installs.png
Each add-on's "Active Installations" chart page (restricted to vendor contacts) has additional information:
In regards to instances behind a firewall, only those instance which are connected to the Marketplace are included in this count.
It's the number of upm's that has reported in during the week with the add ons that they're using. The type of license doesn't matter (Evaluation is an active installation). If somebody removes the add-on, the number should drop the next week. (Or at least that's my understanding)
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Thanks for suggestion! What about instances behind a firewall? It seems they are missing from the statistics. Also strategy of counting removed add-ons is important thing so let's wait for answer from somebody from Atlassian.
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