Best Ways to Improve SEO and Marketing Integration with Atlassian Tools

[Sultan Ali]

Hi everyone 

I’m exploring how Atlassian tools — especially Confluence and Jira — can be leveraged to support SEO and digital marketing workflows.

As a marketing manager handling SEO campaigns, I often face challenges in:

Managing keyword research, content strategy, and link building tasks across multiple teams.

Aligning technical teams (developers) and marketing teams in one workspace.

Tracking marketing performance or editorial updates efficiently within project tools.

I’d love to know:
How do other marketing or SEO professionals here use Atlassian tools to plan, execute, and monitor SEO strategies?
Are there any recommended add-ons or automation setups that integrate well with Confluence or Jira for marketing use cases?
 Any best practices for structuring SEO sprints or marketing boards inside Jira?

Your insights and examples would be super helpful! 

Thanks in advance,

[Tomislav Tobijas]

Hi @Sultan Ali ,

I'm not in Marketing team but I could maybe share some resources first:

• Marketing Team Collaboration with Confluence 
• How to Use Confluence to Launch a Marketing Campaign 
• Confluence for marketers: Unleash knowledge across your organization 
• Build a centralized knowledge base for marketing teams in Confluence 

Now, when it comes to collaboration, I'd say most focus is placed on marketing teams using Jira and Confluence together, where Jira is then somewhat integrated with development teams.

There are also Community-Led Class series that might be helpful as well: Watch ondemand: "Jira for Marketers" Community-Led Class series 

These days, I believe all teams could leverage Rovo, so you could also chat with it to see if it comes up with any brighter ideas on how you can use Atlassian tools for your purposes :)

Cheers,
Tobi