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Auto Send Email to Sales Team

Drew Heal
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May 16, 2025

I want Jira to auto-send an email to my sales team when an est has been updated in Jira . The flow would look like Feature request is created, my engineering team updates est then an email sent to sales telling them that the est has been completed/updated.  thanks 

2 answers

1 vote
John Funk
Community Champion
May 16, 2025

Hi Drew - Welcome to the Atlassian Community!

Create an automation rule based on a Field Value Changed trigger and choose the est field. 

Then add an action for Send Email. In the To: field you can start typing the email address of the sales team. When done, but sure to click on it so that it populates the field. 

Continue putting in text in the body of the email. Use ((issue.key}} for the key identifier of the work item, and <a href="{{issue.toUrl}}">{{issue.summary}}</a> to get a click able link in the body of the email. 

1 vote
Trudy Claspill
Community Champion
May 16, 2025

Hello @Drew Heal 

Welcome to the Atlassian community.

How is the sales team identified for a given Feature request? Is the team an Atlassian Team or a User Group associated with the Feature? Are the members of the team specified as watchers?

Automation Rules can be used to send emails based on updates to specific fields. You have to decide how you would identify the recipients of the email.

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